Macro 4 :: Macro 4 sponsors the Future of the Contact Centre Conference


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Macro 4 sponsors the Future of the Contact Centre Conference

Presents customer experience leaders with practical solution to 'single customer view' challenges

2018.02.14

Future of the contact centre

Crawley, UK, February 14 - Macro 4, a division of UNICOM® Global, will offer guidance on overcoming the legacy system challenges that prevent organizations from realizing the elusive ‘single customer view’ when the company exhibits at the Future of the Contact Centre Conference on February 22, 2018 (stand 13).

Contact centers need oversight of all interactions between a company and its customers in order to provide a responsive service and to identify opportunities to increase sales and build closer relationships. However, the practical realities of managing multiple interactions, involving multiple business divisions across multiple communication channels, continue to challenge most organizations, explained Lynda Kershaw, Marketing Manager at Macro 4:

"Legacy systems are still holding companies back from building a complete picture of their customers. Contact centers strive to be customer centric, but that can be hard to achieve when customer data and documents are typically distributed across an organization in many different applications – some new and some legacy. The ‘single customer view’ has been talked about for years but in practice very few organizations can access all important information about their customers in one place. It’s just a huge challenge.

"At Macro 4 we work with companies to bring all of that customer information together in a way that doesn’t require big changes to their existing systems or processes. That makes it much faster and easier to achieve. At the event we’ll explain how we have helped companies such as TNT, E.ON, Allstar and Severn Trent to empower their customer service teams and improve the customer experience."

Conference delegates are invited to try out a new Macro 4 app for handling customer communications on the move, on stand 13 in the exhibition hall, and can also take part in Macro 4’s customer experience survey for the opportunity to win a £100 gift voucher.

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Media Contact:
Uday Radia
CloudNine PR
+44 (0)7940 584161
uradia@cloudninepr.com


About Macro 4
www.macro4.com
Macro 4, a division of UNICOM Global, develops software solutions that accelerate business transformation. Macro 4’s cross-platform enterprise information management solutions make it easy for companies to go digital, personalize customer communications and unlock the value of their corporate content. Macro 4 solutions for application lifecycle management, session management and performance optimization are used by many of the world’s largest enterprises to modernize their mainframe applications and development processes.

About UNICOM® Global www.unicomglobal.com
UNICOM Global consists of more than forty (40) corporate entities encompassing a wide range of businesses across all geographic regions. With its corporate headquarters in Los Angeles, California, to offices in Illinois, Kentucky, Florida, Massachusetts, Maryland, Minnesota, New Hampshire, North Carolina, New Jersey, New York, Texas and Virginia, throughout EMEA in the UK, Ireland, Germany, France, Italy, Spain, Denmark, Belgium, Switzerland and the UAE, and across Asia/Pacific with locations in Japan, China, India, Australia, Korea, Thailand, Taiwan and the Philippines. UNICOM Global offers deep in-house resources and flexible IT solutions to partners worldwide, and is continually focused on acquiring and integrating mature and growing mid-cap NASDAQ, London Stock Exchange AIM and German publically-traded companies in technology, financing, IT, real estate, and business services. Visit UNICOM's websites for additional information about the services, products and solutions that the Company offers:

www.unicomglobal.com UNICOM Global - Parent organization for all UNICOM entities
www.unicomsi.com UNICOM Systems - Enterprise Automation and Performance Solutions
www.unicomgov.com UNICOM Government (formerly NASDAQ: GTSI) - Government IT solutions
www.unicomengineering.com UNICOM Engineering (formerly NASDAQ: NEI) - Purpose-built appliance platforms
www.unicom.org UNICOM Science and Technology Parks
www.unicom-capital.com UNICOM Capital - Business and Financial Services
www.solidDB.com solidDB – In-memory relational database management system
www.usrobotics.com USRobotics.com - Portal for IoT, Cloud Computing and Communications Divisions
www.memeo.com Memeo - Enterprise-grade Secure File Sharing for the Cloud
www.firetide.com Firetide - Safety and Security Solutions through wireless products
www.detec.com DETEC - Document composition products
www.softlanding.com SoftLanding Systems - IBM i and Power platform software products
www.macro4.com Macro 4 (formerly LONDON: MAO) - Document and Application Management
www.illustro.com illustro - Modernization enabling software solutions
www.iet-solutions.com iET Solutions - ITIL® ITSM software solutions
www.eden.com Eden - Portal for Business and Financial Services, Real Estate and Financing
www.cics.com CICS.com - Portal for UNICOM’s Enterprise Software Divisions
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